The Company

5200 Venture Drive, Ann Arbor, MI 48108 :: (616) 834-0993

vCases has a heritage of consistently winning competitive NIH grants awarded to its parent company, NotABook Publishing (now dba vCases). The company has a history of applying established educational principles to browser-based educational software for middle school, high school, and pre-medical students. The most recent grant awarded to vCases was a $1M SBIR grant for the development of an interactive program designed to put users in the role of virtual physicians. vCases is now focused on enhancing the diagnostic skills of medical students, residents, and practicing physicians. Given the current recognition of the serious problems associated with diagnostic error, we see an enormous potential in a virtual program that uses sound educational approaches to teach and assess diagnostic competency under realistic conditions.


A. Rees Midgley, MD

Position: President

Education: University of Vermont

Academic Positions: Sarah Mellon Scaife Fellow in Pathology, University of Pittsburgh and University of Michigan; Professor of Pathology, Founder, Reproductive Sciences Program and Reproductive Endocrinology Program, Director, Center for Human Growth and Development, all University of Michigan.

Relevant Background:  President, Society for the Study of Reproduction; Founder, NotABook Publishing, April, 2000, a for-profit company devoted to motivational web-based publishing; Founder, inDepthLearning, April, 2001, a 501(c) non-profit company devoted to novel approaches for learning; Founder, vCases, August, 2011, a dba of NotABook Publishing.

Comment about vCases: This virtually simulated program provides a unique and realistic way to work up patients and develop diagnostic reasoning skills while giving mentors the ability to monitor and assess all decisions.

Lewis J. Kleinsmith, PhD

Position: Senior Editorial Advisor

Education: University of Michigan, Rockefeller University

Academic Positions: Arthur F. Thurnau Professor Emeritus of Molecular, Cellular, and Developmental Biology, University of Michigan; Guggenheim Fellow, University of Florida Medical School

Relevant Background: Author of several cell biology and cancer biology textbooks; author of educational software and website materials that received awards from the National Institutes of Health and the EDUCOM Higher Education Software Awards.

Comment about vCases: Allowing students to make their own decisions while working up virtual patients, and then providing educational feedback regarding their decisions and conclusions, is designed to help reduce diagnostic error.

Charles Hodge, MD

Position: Chief Medical Officer

Education: Princeton University, Columbia University College of Physicians and Surgeons.

Clinical Training:  Surgery at Presbyterian Hospital- NYC and Yale-New Haven Hospital; Neurosurgery at Upstate Medical University and The London Hospital.

Education Positions: Professor and Chair, Neurosurgery, Upstate Medical University; Member and Vice President of The American Board of Neurological Surgery, Member and President of the Society of Neurological Surgeons

Comment about vCases: For every patient encounter, if the diagnosis is wrong, everything else that happens to the patient will be wrong. Superior diagnostic skill based on history and examination is essential for every physician.

James E. Wasco, MD (U Michigan): Senior Medical

Position: Senior Medical Advisor

Education: University of Michigan College of Literature, Science and the Arts, University of Michigan Medical School

Clinical Training: Surgery at Presbyterian St-Luke’s Hospital, Chicago and Peter Bent Brigham Hospital, Boston.

Relevant Background: Senior Vice Chair, Department of Emergency Medicine, Lahey Clinic; Emergency Department Director, Lahey Northshore and Northshore Medical Center; Fellow of the American College of Emergency Physicians; Emeritus Member, American Association for Physician Leadership;  Syndicated Television Commentator for Westinghouse Broadcasting; Contributing Editor and Health Columnist, Woman’s Day.

Comment about vCases: Using virtual case simulations has been shown to be an effective way to assess and hone critical thinking skills for medical diagnosis.

Bonnie Fauman, MD

Position: Assistant Editor

Education: Florida State Unversity, Tufts University School of Medicine

Academic Position: Associate Professor Emerita of Psychiatry, University of Michigan

Relevant Background: Editorial board, National Board of Medical Examiners, USMLE; Editorial Board, initial creation of Specialty Board Examination in Emergency Medicine; Editorial Board, Psychiatry Residency in-service Training Examination (PRITE)

Keleigh Anders, MS/MFA

Position: Director Research & Operations, vCases Art Chief

Education: University of Michigan, Biomedical Visualization

Relevant Background: 16 years experience with the core team developing predecessors to vCases.

Comment about vCases: It has been a privilege to work to bottle the magic contained in the decades of clinical diagnostic experience we have encountered. There's something of an art to diagnosis, I've learned, and our job has been to scale the sharing of that process for future clinicians. I believe vCases has achieved that goal.

Paul Howell, PhD

Position: Chief Technologist

Education: BS, Allegheny College; MS, University of South Carolina; PhD, University of Michigan

Academic Positions: Associate Professor of Geology, University of Kentucky

Relevant Background: 20+ years professional web app development

Comment about vCases: It's a pleasure working on a web app for students who really appreciate it.

Jane Wilson Coon, RN, PhD

Position:  Treasurer

Education: BSN, University of Michigan; MS, U.C.L.A.; PhD, UCSF

Academic Positions:  Assistant Professor Emerita of Psychiatry and Nursing Faculty, University of Michigan; Previously: University of Toronto, Associate Professor, Chairman, Basic Undergraduate Program.

Relevant Background:  Founding Treasurer, Canadian Counicil of Cardiovascular Nurses; Sigma Theta Tau (International Nursing Honor Society).

Comment about vCases:  Simulation has been demonstrated to be an effective way to teach and doing it virtually adds a wholly new dimension.